The client was running full-page ads that weren’t bringing in customers. Lost in the chaotic layout was the endorsement of Stan Atkinson, a longtime (and beloved) local news anchor, and discounts important to their target audience. As it turns out, a teenage family member did the ad on the left, and the owner felt it was “good enough.” Although my revision never landed on newsprint, I really enjoyed the process of making the ad potentially more effective.
Full-page magazine ad for the Denver TV station where I was the Art Director…pre-Photoshop. I manipulated the original photograph by using different screens and exposures on a traditional stat camera. My favorite photo of Dr. King, and one of my favorite MLK quotes.
One of many graphic panels for “Expedition: Dinosaur,” a 6,000 square foot themed traveling exhibition. I was responsible for the concept, research, and production of every panel.
Panel for the Los Angeles County Fair. The theme was “Sports.” My instructions: “Do something about basketball.”
I wanted to tell an interesting story, not just a dry history lesson. My concept, research, copywriting and production. Creating the illustration was a hoot.
The L.A. County Fair covered many sports, and the client specifically requested that I incorporate STEM into some of the graphics to accommodate school groups.
“POPnology” is a themed exhibition that ties in popular culture with future technology. The graphics are on 4’x8’ panels, connected to form a wall. As with my other work, I was responsible for the concept, research, design and production. The museums where this is exhibited have responded enthusiastically to my Photoshop illustration of a young girl of color who becomes the first human to set foot on Mars.
One of my goals, as a content creator, is to simplify concepts and make them accessible to readers of varying ages and levels of education.
A framed graphic for another themed exhibition, “Rock U: The Institute of Rock & Roll.” My instructions were, “Make something about songs that refer to actual places.”
“Rock U” is about the genre, but I wanted to incorporate STEM into it where I thought it was appropriate. I observed visitors of all ages reading these panels very carefully.
