Packaging for “big box” electronics stores featured embossed fronts that implied added value and differentiated this software from their low-end products.
Advertising
MLK ad: my concept, design and production...and one of my favorite quotes from Dr. King. • This direct mail campaign for an El Dorado Hills dental practice yielded a high response rate • Full-page Sacramento Bee ads; the left-hand ad, created in-house, had gotten a poor ROI. I was hired by Tucker Media Group to completely redesign it. The endorsement was the grabber; Stan was an instantly recognizable news anchor for their older target demographic in the Sacramento market. For several years, he anchored the nation's top-rated local 11pm newscast on KCRA. • I designed, art directed and produced 22 retail boxes for Pinnacle, and created a crop circle identity for their high-end, prosumer product line.
